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The President of the Spanish telecommunications company Telefónica César Alierta who was attending some PwC meetings in the Basque town of Bilbao said that Spanish Telefonica will charge Google, Yahoo, Bing and other Internet search engines for using their networks.

"Internet search engines use our Net without paying anything at all, which is good for them but bad for us. It’s obvious that this situation must change, (…) our strategy is to change this", he said. (Watch all video in Spanish).

Telefónica is one of the world''s largest telecommunications companies by market cap. It is a 100% private company and its activities are centred mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both. It operates in 25 countries and its customer base exceeds 268.6 million globally. Telefónica''s growth strategy is focused on Spain, Europe and Latin America.

Its capital traded on the continuous market on the Spanish Stock Exchanges (Madrid, Barcelona, Bilbao