Canal Vasco is designed with America and the Americans in mind. Spanish is its lingua franca. Material in Basque is explained or subtitled.

The programmes are for the general public and are aimed at a wider audience than people who claim to be of Basque origin or who have Basque sympathies. They are provided for anyone interested in explaining, understanding and finding out about life in this way, as well as for anyone who chooses this channel to get closer to Europe. Canal Vasco is a two-way chanel: it brings Basque affairs closer to America and American affairs closer to the Basque Country.

There are three main focal points in its programming schedule: news, sports and culture-entertainment. It broadcasts three main news programmes a day; one of which is specially designed for the American audience. These are rounded off by interviews and topical debates. It has an impressive professional and amateur sports section: football, basketball, Basque pelota, cycling, handball, mountaineering, regattas, & rural sports. It also puts on films, reports, tourist routes and offers, magazines, concerts, reviews, the Sunday mass service....

The Canal Vasco signal reaches America through Hispasat.